Is Print Going Away?

It came up again. Print is dead.

Every time my students would ask me if print was dead, I’d show them a picture of a supermarket aisle.

Large supermarkets and carry between 35,000 and 50,000 separate items. A Walmart Supercenter will carry 140,000 to over 200,000 separate SKUs. And every one has either a package or a label. Or both. Except produce, mostly.

And your digital-only designers aren’t equipped to design CMYK packaging. Figma and Canva are not natively capable of creating those files without upgrades and/or plugins.

At no point in your life will you get Count Chocula in an unmarked bag. So, no, print is not dead OR dying. 😏

Original post by Tony B., Adobe Certified Professional, Graphic Designer, and Brand Identity Pro